Verticals of eLearning

Introduction

E-Learning is the future. 

I wanted to design a banner for my upcoming blog in Photoshop. Instead of asking a pro, I hit YouTube. The step-by-step guide helped me learn as well as create the banner. 

I even found an online course to learn using Photoshop like a pro. 

Whenever we are looking for a specific, step-by-step process, we probably hit YouTube, Google, and Guide or Docs to follow. Not only for a quick fix, but also for learning anything new, we opt for online options. 

I or you are not alone. That’s why eLearning marketing is soaring like never before. As per Global Industry Analysts, “E-Learning is expected to grow to $325 Billion by 2025”. 

If you are interested in the E-Learning industry, then probably you know about Lynda.com. It is an online education platform that offers an array of video courses in software, creative and business skills. Founded Lynda Weinman, Lynda.com hit $70M in revenue after a few years of starting, without a penny from investors. Lynda.com gradually became the online learning giant and was acquired by LinkedIn for $1.5 Billion, now called LinkedIn learning. You can see the revenue projections. 

Not only by the Education industry, but e-Learning is also being adopted by many industries for training and educating purposes; ranging from Healthcare to fashion and retail.  

Education

Since the introduction of technology in the classroom, the education industry has transformed significantly. From pre-K to graduate and masters school, learning and getting an education can be done from anywhere at any time (if not real-time) from any device, be it a desktop, a tablet or even a phone. 

It’s been a while since online learning and courses where introduced, and now eLearning has evolved education industry with technologies empowering students and teachers connect regardless of the geographical distance with options like online academies, podcasts, MOOCs (Massive Open Online Courses), and live streaming lectures. Many top universities across the world are investing in educational learning technologies and platforms to reach students from all over the world.

According to a projection by statista, the e-learning market worldwide is forecast to surpass 243 billion U.S.

Examples of eLearning Platforms in Education Industry Edmodo, Socrative, Coursera, and many more

Healthcare

As one of the most dynamic sectors of the economy, the healthcare industry has continuously used eLearning to train its professionals with relevant and effective materials and information.

As the demand of the Healthcare industry is increasing every day, the need for well-trained healthcare specialists including nurses, physical therapists, doctors, etc., is also increasing. 

As per a report by the Bureau of Labor Statistics, the occupations within the healthcare industry are forecasted to increase 38 percent by 2024. 

eLearning is transforming the healthcare industry as well. It enables medical professionals to learn whatever new in the industry without disrupting their ongoing schedules. Even medical professionals attend lectures or conferences about diseases, get to know about treatment methods, learn to use new medical technology, and administering drugs online via synchronous or asynchronous eLearning. 

Not only internally, but health professionals and organizations also use eLearning systems to educate and aware public about diseases and health-related services. 

Computer and Information Technology

As we are heading towards to advance technologies, the employment in the computer and information technology (IT) industry, as per a projection by the Bureau of Labor Statistics, is expected to increase 13 percent within the next decade. IT professionals need to advance their skills with the technology trend, without compromising with their ongoing schedules. 

So the IT industry is also using E-Learning to train and develop the current and future professionals to stay ahead of current technology. 

E-Learning is not a new concept in the IT industry and is being used by startups as well as MNCs to educate their employees and update them as per project requirement or industry trend. It helps the students, as well as the professionals, stay competitive. Even IT professionals host online classes to reach and educate potential candidates/professionals around the world.  

Retail, eCommerce and Fashion

Other than educating students and professionals, eLearning is an advanced mode of reaching your potential customers, other than educating. The retail and eCommerce industry is also taking benefits of the eLearning to train and educate their professionals, after all, retail professionals who are technologically savvy and well-informed about products help their businesses achieve their financial goals. After all, we all know how competitive the retail industry is. 

E-Learning helps the retail industry train their employees how to use software like inventory management, educate them about new products, train new employees, inform them about security compliance and many more. 

With the introduction of E-Learning in retail and ecommerce industry, it has witnessed a growth of 12 percent in 2018. E-Learning can help you stay ahead of the competition. 

The fashion industry has also adopted eLearning to reap its benefits as well. As we all know, everything in the fashion industry relies heavily on technology and visual cues, the professionals, as well as new comers, rely these days on online classes to learn and be more skillful; right from designing new patterns to silhouetting a dress. Many fashion universities and professionals deliver online lectures, courses and even conferences to reach global professionals. 

Food Service Industry

With millions of food preparation process videos available online, we can say that online learning has been widely adopted by the food service industry and hospitality.

From professional and popular chefs, restaurants to housewives, you can browse whatever food course you are interested in; right from learning the recipe of their trademark burgers, desserts to sandwiches and much more. 

Some professionals are even offering courses like baking a three-stage cake via videos (even real-time) to explain each step visually while retaining the learner’s attention. Not only they teach you to cook and bake, but they also ensure to educate their viewers about the standards of the food in its taste, look and feel that is accepted globally. Some courses even teach you how to set up a perfect dining experience. 

The food industry is not limited to kitchen and restaurants only, it has infinite scope for simulation-based eLearning. 

Health and Fitness

With online learning, the fitness industry is pegged at increasing even further.  Many fitness coaching companies already rely on apps, like Nike+ Training Club and Couch to 5K to train clients remotely. 

As we know, physical activities require a certain level of visualizing to understand the right way to workout, these fitness apps and videos are a huge hit!

Trainers, professionals, fitness coaching companies and even celebrities like Jeanette Jenkins create their own videos which are used by viewers who log into an LMS (learning management system) and progress through the courses as per their schedule. 

Conclusion

eLearning is definitely futuristic methods of learning and training. 

By technology, the eLearning market is segmented by learning management system (LMS), online e-learning, virtual classroom, rapid e-learning, mobile e-learning, and other technology. 

There’s no sign of online learning slowing down because of many reasons such as alternatives, like college, continue to get more expensive.

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